Last updated: 1 January 2025
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites function correctly, work more efficiently, and to provide information to website owners.
Cookies are not programs and cannot run code or deliver viruses. They do not access your device's files or any personal information beyond what you have provided to the website.
2. How We Use Cookies
Finloom uses cookies to:
- Ensure our website functions correctly (essential cookies)
- Remember your cookie consent preference
- Understand how visitors use our website, so we can improve it (analytics cookies)
- Measure the effectiveness of enquiries generated through our site (marketing cookies, where consented)
We use the minimum number of cookies necessary for our website to operate effectively. We do not use cookies to collect sensitive personal information or to build detailed behavioural profiles.
3. Types of Cookies
Essential cookies
These cookies are strictly necessary for our website to function. They cannot be disabled without affecting core functionality. They do not collect personal data for marketing purposes.
Functional cookies
These remember your preferences and settings to improve your browsing experience, such as remembering your cookie consent choice so we do not ask you on every visit.
Analytics cookies
These help us understand how visitors interact with our website — which pages are visited, how long people stay, and where they come from. Data is aggregated and pseudonymised; it does not directly identify you. We use Google Analytics 4 for this purpose.
Marketing cookies
These are used to measure the effectiveness of our advertising and to help us understand which channels bring visitors to our website. These are only placed with your explicit consent.
4. Cookies We Use
The table below lists the specific cookies currently in use on our website.
| Cookie name |
Type |
Purpose |
Duration |
finloom_cookie_consent |
Essential |
Stores your cookie consent preference so we do not prompt you on every visit |
12 months |
_ga |
Analytics |
Google Analytics — distinguishes unique users; stores a randomly generated identifier |
2 years |
_ga_XXXXXXXX |
Analytics |
Google Analytics 4 — maintains session state for a specific GA4 property |
2 years |
_gcl_au |
Marketing |
Google Ads conversion linker — measures ad campaign performance (placed with consent only) |
90 days |
_fbp |
Marketing |
Meta (Facebook) Pixel — identifies browsers for advertising measurement (placed with consent only) |
90 days |
MUID |
Marketing |
Microsoft/Bing — identifies unique web browsers for Bing Ads (placed with consent only) |
13 months |
This table is reviewed and updated periodically. The list reflects cookies in use as of the date shown at the top of this page.
5. Third-Party Cookies
Some cookies on our website are set by third-party services. These include:
- Google Analytics (Google LLC) — website traffic analysis. Google may process data in the United States under their standard contractual clauses. See Google's Privacy Policy.
- Meta Platforms (Facebook Pixel) — advertising effectiveness measurement. See Meta's Privacy Policy.
- Microsoft Advertising (Bing UET) — conversion tracking for Bing Ads. See Microsoft's Privacy Statement.
Finloom does not control these third-party cookies. We recommend reviewing the privacy policies of these providers directly if you have concerns about data collected by their cookies.
6. Managing Your Cookie Preferences
6.1 Our cookie banner
When you first visit our website, a cookie banner will appear asking for your consent to non-essential cookies. You may accept or decline. Your choice is stored in the finloom_cookie_consent cookie for 12 months. You may change your preference at any time by clearing your browser cookies and revisiting the site.
6.2 Browser settings
You can control and delete cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when a cookie is set. Please note that disabling certain cookies may affect the functionality of our website. Guidance for common browsers:
6.3 Opt-out tools
You may also opt out of certain third-party tracking directly:
7. Your Consent
By continuing to use our website after the cookie banner appears, you consent to the use of cookies as described in this policy. Essential cookies are placed regardless of consent, as they are strictly necessary for the website to function.
Marketing and analytics cookies are only placed following your explicit consent via the banner. You may withdraw this consent at any time by clearing cookies and adjusting your preferences on your next visit.
8. Updates to This Policy
We may update this Cookie Policy from time to time as our cookie usage changes or in response to new legal requirements. The date at the top of this page will reflect the most recent revision. We encourage you to review this page periodically.