Our mission is
financial clarity
Finloom was founded to make financial literacy genuinely useful — not theoretical, not intimidating, but grounded in the realities of everyday life in Malaysia.
How Finloom came together
Finloom began in 2018 when a small group of educators and financial practitioners in Kuala Lumpur noticed a recurring pattern: Malaysians of all backgrounds — students, hawkers, young professionals — were making major financial decisions without the foundational knowledge to evaluate them properly. Not because they lacked intelligence, but because no one had put that knowledge within reach.
The name Finloom reflects the founding idea: financial knowledge works like threads in a loom. Each concept — budgeting, credit, inflation, bookkeeping — on its own seems fragile or abstract. Woven together with context and practice, they form something durable that supports real decisions.
Today, Finloom operates from its centre on Jalan Raja Chulan, running structured programs for young adults, small business owners, and individuals seeking a more grounded relationship with their finances. The approach has remained the same since the beginning: keep groups small, use local examples, and never talk down to participants.
7+
Years operating
1,200+
Program participants
3
Core programs
Our Mission
To give Malaysians the practical financial knowledge they need to make considered decisions — without jargon, without pressure, and without assumptions about what they already know.
Our Values
- Accessibility first. Knowledge should not be locked behind expensive credentials or confusing terminology.
- Context over theory. We teach using real Malaysian examples, local regulations, and current conditions.
- Autonomy and respect. Participants make their own choices. We provide knowledge, not prescriptions.
- Honest scope. Our programs are education, not financial advice. We are clear about what we do and do not provide.
The team behind the programs
Zulaikha Rauf
Co-Founder & Lead Educator
Former secondary school teacher with 12 years in financial literacy curriculum development. Leads the Youth Financial Literacy Program and oversees all educational content.
Farouk Hassan
Co-Founder & Business Programs Lead
Certified accountant with extensive experience advising micro-enterprises across the Klang Valley. Developed the Small Business Accounting Basics curriculum from firsthand practitioner knowledge.
Priya Thuraisingam
Economics Educator & Program Facilitator
Holds a Master's in Economics from University of Malaya. Leads the Inflation & Purchasing Power Education program and contributes research to ongoing curriculum reviews.
How we ensure quality education
SSM Registration
Finloom is registered with Suruhanjaya Syarikat Malaysia as a legitimate education provider operating within Malaysian guidelines.
Curriculum Reviews
All program content is reviewed annually against current Malaysian financial regulations, tax guidance, and economic indicators to stay accurate and relevant.
Small Group Sizes
Intake is capped at 12–15 participants per cohort to ensure facilitators can engage meaningfully with each person.
Privacy & Data Protection
Participant data is handled in accordance with the Personal Data Protection Act 2010 (PDPA). We collect only what is necessary and do not share details with third parties.
Post-Program Feedback
Every cohort completes an anonymous feedback survey. Results feed directly into the next intake's preparation and curriculum fine-tuning.
Clear Scope of Service
We are educators, not licensed financial advisors. We are transparent about this boundary and do not cross into providing individual financial advice.
Financial education built for Malaysia's working reality
Financial literacy in Malaysia occupies a complicated space. The formal education system provides limited exposure to practical money management. The advice industry is regulated and works with clients at scale. That leaves a significant middle ground — the territory of someone who wants to understand their EPF contributions, decide whether a credit card makes sense, interpret a Ringgit depreciation headline, or work out whether their business is actually profitable.
Finloom was designed to occupy that middle ground. The programs are structured learning experiences, not lectures. Facilitators bring professional backgrounds — in teaching, accounting, and economics — but the sessions themselves are built around conversation, examples drawn from Malaysian daily life, and structured exercises that participants can apply immediately.
The three programs reflect the most consistent gaps Finloom has observed over seven years of working with Malaysians: a need for foundational financial habits among young adults; a need for bookkeeping comprehension among small business owners who handle their own finances; and a need for measured, evidence-based understanding of inflation among people whose plans depend on stable purchasing power.
Each program is structured to build understanding progressively, with materials that remain useful long after the sessions end.
Find out if a program is right for you
No obligation, no pressure. Send us a message and we will answer your questions directly.
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